The 6 Lessons of Accidental Branding
Times: 11:30 AM - 1:30 PM
One Bigelow Square
Professor David Vinjamuri, author of the soon to be released book, Accidental Branding: How Ordinary People Build Extraordinary Brands will discuss his Six Lessons from Accidental Brands. David teaches Marketing at New York University and is founder and President of ThirdWay Brand Trainers, a marketing training company whose clients include American Express, Starwood Hotels, and other leading consumer brands. David has over 15 years of corporate experience, half of which was at Johnson & Johnson and Coca-Cola in brand management and marketing. David has also led marketing groups at DoubleClick, Save.com and a major private label manufacturer. He is a graduate of Swarthmore College and the Fletcher School of Law & Diplomacy and studied marketing and manufacturing at Harvard Business School. David writes and speaks frequently on marketing and his recent article on branding “What’s in a Name” appears in the September 2004 issue of the Journal for Nonprofit Management.
New Member Breakfast Orientation
Mellon Client Service Center
Times: 8:00 AM to 9:00 AM
Phone: 724-935-1577 x1014
500 Ross Street
Please join your fellow marketers and the American Marketing Association Pittsburgh Chapter Board at our Spring Orientation.
Who Should Attend:
* New Members looking to learn more about the benefits and uses of their AMA membership.
* Current Members looking to get more out of their membership.
* Non-Members looking to find out what the AMA is all about.
Set aside the morning of April 24 to enjoy breakfast with members of the American Marketing Association Pittsburgh Chapter’s board. Board members will make short presentations on your chapter, local events, member benefits, sponsorship and more. There will be an opportunity to join the Leadership Team, members like you, who volunteer to help keep our chapter active and vital. Remember – it’s your AMA membership. Your input helps to insure that the AMA fills your marketing needs. This will be our third New Member Breakfast Orientation. Prior attendees have found it useful and informative – we think you will too.