Tech SIG: Web 3.0 and Semantic Marketing - Creating Powerful, Relevant, and Meaningful Interactions for Your Website Visitors
3419 East University Drive
With an ever expanding amount of information on the Web we, as Internet users, are becoming less patient and more skeptical of the information we view. This trend is collaterally affecting the success of our online marketing efforts. The frenzied growth of electronic marketing and advertising has begun to be tempered with difficult questions about ROI and effectiveness. Semantic Marketing promises to bring needed relevance to the Internet by recognizing the shared context of Internet visitors. The methodologies grown from Semantic Marketing provide a new foundation for intuitively segmenting visitors, engaging them with value-added content, and, ultimately, driving conversion.